Snapshot:
Conference Title- Digital Marketing: Decoding the Coherent Gambit
Date- 06th October 2017
Convener - Mr Dharmendra Pandey - Faculty/Digital Marketing
Venue- Amity Business School, Amity University Lucknow
Speakers:
Dr. Tapan Kumar Panda, Dean at Jindal Global Business School. Also has been an Ex-Professor of Marketing at Indian Institute of Management, Indore, Kozhikode and Lucknow.
Dr. Sanjeev Prashar, Professor of Marketing at Indian Institute of Management Raipur.
Mr. Vivek Joshi, Associate Director at Gutenberg Communications.
Mr Brajesh Saxena, Founder- Artnirvana.in
 |
| Dr. Tapan Panda |
 |
| Dr Sanjeev Prashar |
 |
| Mr Brajesh Saxena |
 |
| Mr Vivek Joshi |
 |
| Vote of Thanks |
 |
| With Dr Tapan Panda |
 |
| Organizing Team |
Themes:
•Acquiring
Marketing edge through leveraging technology.
•Harnessing multi channel strategies to gain competitive advantage: The customer-first
approach.
•Managing
big data, Artificial Intelligence & Virtual Reality for business.
•Marketing
through social media, Affiliate marketing, advertising and influential
marketing, Social media in emergency response/services.
•Mobile
marketing & personalization through content/contextual marketing.
•Emerging
E-commerce trends.
•Challenges
towards consumer adoption: Security, Privacy, Internet Illiteracy & Other
Issues.
•Emerging
trends in Digital Marketing and implications on business and society
Dharmendra Pandey
