Title: Harnessing the Potential of Virtual Communities: A Strategic Approach
Author
Dharmendra Pandey
Publication date
2016/2/26
Journal
E-Retailing Challenges and Opportunities in the Global Marketplace
Publisher
IGI Global
Abstract: We are living in a knowledge oriented society where empowered and well
informed customers can participate, collaborate, disseminate, and
channelize information and opinion among other stakeholders of an
organization. Today, we have system and tools through which we can tap
the expertise of a virtual group to make rational decisions. Social
commerce is enabling collaborative publishing and facilitating in
management of common databases for sharing knowledge. A Virtual
community is a group of people with some shared interest who connect and
interact with each other over a period of time using technology. A
Social software regulates the activities of the participants.
Prospective customers and existing consumers join these communities
because they provide multifaceted opportunities and leanings to the
participants. The aim of this exploratory research is to develop
strategic approach to virtual communities for effective online community
management and user engagement for sustainable growth
Cite:
MLA
Pandey, Dharmendra. "Harnessing the Potential of Virtual Communities: A Strategic Approach." E-Retailing Challenges and Opportunities in the Global Marketplace. IGI Global, 2016. 133-144. Web. 9 Mar. 2016. doi:10.4018/978-1-4666-9921-2.ch007
APA
Pandey, D. (2016). Harnessing the Potential of Virtual Communities: A Strategic Approach. In S. Dixit, & A. Sinha (Eds.) E-Retailing Challenges and Opportunities in the Global Marketplace (pp. 133-144). Hershey, PA: . doi:10.4018/978-1-4666-9921-2.ch007
Chicago
Pandey, Dharmendra. "Harnessing the Potential of Virtual Communities: A Strategic Approach." In E-Retailing Challenges and Opportunities in the Global Marketplace, ed. Shailja Dixit and Amit Kumar Sinha, 133-144 (2016), accessed March 09, 2016. doi:10.4018/978-1-4666-9921-2.ch007
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