Sunday, March 5, 2023

Delivered a session on “Improving Quality of Administrative Functions and Processes” at Symbiosis Pune

 A higher education institution's administrative departments play a significant role in enhancing the student experience. Instead of keeping them on the periphery of the process of quality improvement, they must be given a more active and collaborative role.

I presented on "Improving Quality of Administrative Functions and Processes" at Symbiosis International University, Pune as the head of quality at Symbiosis with this objective in mind. 

Response was encouraging. 

Watch it here: 

Thanks for your visit.

#qualityassurance #accreditation #nirf #naac

Monday, August 29, 2022

Session Co-Chair

National Conference on 


29th June 2022

Co-chaired a session during National Conference on E-Governance scheduled on 29th June 2022 at Amity Business School, Amity University Uttar Pradesh, India.

Researchers presented their insightful work.

You can watch it through below youtube link:

Thank you for your read.

Dr Dharmendra Pandey

Monday, November 27, 2017

In Pics: National Conference on Digital Marketing: Decoding The Coherent Gambit

Conference Title- Digital Marketing: Decoding the Coherent Gambit
Date- 06th October 2017
Convener - Mr Dharmendra Pandey - Faculty/Digital Marketing
Venue- Amity Business School, Amity University Lucknow
Dr. Tapan Kumar Panda, Dean at Jindal Global Business School. Also has been an Ex-Professor of Marketing at Indian Institute of Management, Indore, Kozhikode and Lucknow.
Dr. Sanjeev Prashar, Professor of Marketing at Indian Institute of Management Raipur.
Mr. Vivek Joshi, Associate Director at Gutenberg Communications.
Mr Brajesh Saxena, Founder-

Dr. Tapan Panda
Dr Sanjeev Prashar
Mr Brajesh Saxena

Mr Vivek Joshi

Vote of Thanks
With Dr Tapan Panda

Organizing Team

Acquiring Marketing edge through leveraging technology.
Harnessing multi channel strategies to gain competitive advantage: The customer-first approach.
Managing big data, Artificial Intelligence & Virtual Reality for business.
Marketing through social media, Affiliate marketing, advertising and influential marketing, Social media in emergency response/services.
Mobile marketing & personalization through content/contextual marketing.
Emerging E-commerce trends.
Challenges towards consumer adoption: Security, Privacy, Internet Illiteracy & Other Issues.
Emerging trends in Digital Marketing and implications on business and society

Thanks for visiting :)
Dharmendra Pandey

Wednesday, March 9, 2016

My New Publication - Harnessing the Potential of Virtual Communities: A Strategic Approach

Title: Harnessing the Potential of Virtual Communities: A Strategic Approach

Dharmendra Pandey
Publication date
E-Retailing Challenges and Opportunities in the Global Marketplace
IGI Global

Abstract: We are living in a knowledge oriented society where empowered and well informed customers can participate, collaborate, disseminate, and channelize information and opinion among other stakeholders of an organization. Today, we have system and tools through which we can tap the expertise of a virtual group to make rational decisions. Social commerce is enabling collaborative publishing and facilitating in management of common databases for sharing knowledge. A Virtual community is a group of people with some shared interest who connect and interact with each other over a period of time using technology. A Social software regulates the activities of the participants. Prospective customers and existing consumers join these communities because they provide multifaceted opportunities and leanings to the participants. The aim of this exploratory research is to develop strategic approach to virtual communities for effective online community management and user engagement for sustainable growth



Pandey, Dharmendra. "Harnessing the Potential of Virtual Communities: A Strategic Approach." E-Retailing Challenges and Opportunities in the Global Marketplace. IGI Global, 2016. 133-144. Web. 9 Mar. 2016. doi:10.4018/978-1-4666-9921-2.ch007


Pandey, D. (2016). Harnessing the Potential of Virtual Communities: A Strategic Approach. In S. Dixit, & A. Sinha (Eds.) E-Retailing Challenges and Opportunities in the Global Marketplace (pp. 133-144). Hershey, PA: . doi:10.4018/978-1-4666-9921-2.ch007


Pandey, Dharmendra. "Harnessing the Potential of Virtual Communities: A Strategic Approach." In E-Retailing Challenges and Opportunities in the Global Marketplace, ed. Shailja Dixit and Amit Kumar Sinha, 133-144 (2016), accessed March 09, 2016. doi:10.4018/978-1-4666-9921-2.ch007

For more details CLICK HERE
Thank You !!

Saturday, August 25, 2012

Microsoft's New logo - Like it or hate it !

By Dharmendra Pandey

From the past two decades Microsoft has changed our way of computing. More than 1 billion people use microsoft products across the globe. After 25 years Microsoft has transformed its logo. It's an obvious move as Microsoft is set to launch the updated versions of their products and services which includes Windows 8, Windows phone 8, Xbox and Office 2012.

Sunday, January 15, 2012

Top SmartPhones of 2011:Why consumers like them

More than 2500 companies participated in CES 2012 in Las Vegas where more than dozen of Smartphones announced  which includes HTC Titan II, Motorola Droid4, Razor MaXX, Xperia ion and Xperia S, Nokia Lumia 900 etc. I usually follow CES every year and it inspired me to write more on Smartphones. In one of my previous post on Mobile OS, I presented some encouraging statistics on smartphone sales from various vendors across the globe.

Friday, December 23, 2011

Mobile OS War: Defining new rules

Mobile ecosystem is changing. Smartphone operating system, applications and users are the inevitable part of this ecosystem. People are buying smartphones not only on the basis of features and build quality but majorly because of OS and availability of apps.  Advent of iOS and android has revolutionalized the way we use our smartphones. Recently HTC surpassed the Nokia and Research in Motion (RIM) in terms of market capitalization.

Tuesday, September 27, 2011

Baba Ramdev: A Marketing Mistake?

Being a marketing evangelist and an avid reader,  I always try to learn from the incidents from the different sections of life. The aim of writing this marketing blog is to experience the principle of congruity between being a blogger and evangelism for knowledge and vice-versa. I also believe that there is no fun in learning without sharing.

Thursday, September 8, 2011

Green Marketing in India - Intentions and Actions

After a pretty long time I went to Big Bazaar at East Delhi Mall, Ghaziabad last weekend to do some household purchases. Usually my wife do all the shopping as she has the home ministry.
At the cash counter i saw this signage.

Thursday, August 18, 2011

Hero MotoCorp The rise of a HERO

Re branding exercise is not the cup of tea for every organization. In India we have seen big brands revamped their brand identity that led to huge expenses on communication strategies to establish new brand identity among existing and new markets. Canara Bank, Hutch, Ceat tyres are few examples.

Thursday, August 11, 2011

Electronic Commerce to Social Commerce: Where India stands?

We are witnessing exponential growth in number of users adding to various social media networks. According to an article , by 2012, India would be home to the second largest number of users of Facebook and among top five for Google+ users. By 2015, 8 per cent of the total ecommerce will be on mobile phones. These statistics creates inevitable demand to boost social commerce in present Indian market.