My Research & Publications


Publications

         Paper published with title Oriental Carpets: The Decision Dillema, Dharmendra Pandey Dr. Manoj Joshi, Nitin Shankar, Dr. Komal Malik, Dr. A. Dhiraj, Perspectiva-Symbiosis Institute of Business Management, ISSN:2394-9961, Vol-VI, April 2020. https://www.sibmbengaluru.edu.in/perspectiva-vol-vi2020/#1543486716607-879c4e47-1644

          Paper published with title ““Issues and challenges faced by Red Brick Manufacturers. A case of K.L Bricks Pvt Ltd Dharmendra Pandey & Rinki Verma, Seybold Report ISSN:1533-9211, Aug 2020. (Scopus Indexed) (UGC CARE-II)

•      Paper published with title Targeted Internet Advertising and its Impact on Consumer Attitude: An Empirical Study, Dharmendra Pandey & Rinki Verma, Seybold Report ISSN:1533-9211, July 2020. (Scopus Indexed) (UGC CARE-II)

        Paper published with  title AUDIOPHILES SEARCH DESTINATION: HEADPHONEZONE.COM , Dharmendra Pandey & Rinki Verma, RESEARCH DIRECTIONS ISSN No.2321-5488 , May, 2019 (UGC  APPROVED)

        Paper published with  title Consumer Attitude towards Security of Mobile  Wallets in the City of Lucknow, Dharmendra Pandey & Rinki Verma, INTERNATIONAL  REFEREED   MULTIDISCIPLINARY   JOURNAL    OF    CONTEMPORARY   RESEARCH, ISSN 2320-3145, Oct, 2017 (UGC  APPROVED)

           Consumer Attitude towards Security of Mobile  Wallets in the City of Lucknow”, Dharmendra Pandey & Rinki Verma, INTERNATIONAL  REFEREED   MULTIDISCIPLINARY   JOURNAL    OF    CONTEMPORARY   RESEARCH, ISSN 2320-3145, Oct, 2017

      SKILL INDIA INITIATIVE: PROBLEMS AND CHALLENGES AHEAD”, Dharmendra Pandey  and Nimish Gupta, IJMRT, June, 2017

      Harnessing The Potential of Virtual Communities- Strategic Approach”, Dharmendra Pandey, IGI Global, ISSN 1935-2700, March, 2016

      A Study of Customer Attitude Dynamics in Response to Guerrilla Marketing - Dharmendra pandey and Rahul Kumar Gupta - Emerging Issues in Finance and Business Management, Bharti Publications, ISBN: 978-93-81212-33-2 February, 2013

      Consumer Attitude and Preferences Towards Green Marketing and Eco-friendly Products in FMCG sector in Delhi/NCR Region - Dharmendra pandey and Anil kumar- International journal of retailing and marketing, ISBN 0976-318X July, 2012

      Ramdev- The Marketing Mistake published in Management Mix- Volume 1, Issue 5, Nov, 2011

      Mobile OS war: Defining New Rules Published in Management Mix Dec, 2011 Issue

Conferences/Seminars/FDP/MDP/Training/Invited Speaker

1.     Invited as guest speaker during the workshop on “Importance of Digital Marketing-during & after Covid-19 lockdown” organized by PHD chamber of Commerce, Lucknow.

2.  Paper presented with the title ”Audiophile’s search Destination: HeadphoneZone.com” at National Seminar organized by IMCE, SRMU Lucknow on 12th April 2019.

2.    Paper presented with title ”Challenges associated with Internet Advertising & its impact on behavioural intention” at National conference organized by ASEDS, Lucknow on 14th March 2019.

3.    Paper presented with title ”Targeted Internet Advertising & its impact on advertising value” at National conference organized by BBAU, Lucknow on 6th Dec 2018.

4.    Attended Workshop on “Case Preparation & Writing Skills” at SRMU, Lucknow on 29th Sep 2018

5.    Attended FDP on "Research Methodology and Statistical Analysis (Using SPSS and AMOS)" from 25th to 30th June, 2018 at IILM Lucknow

6.    Attended 2nd Annual Conference on “Digital Outreach & Future of Marketing” organized by Department of commerce, University of Delhi & Academy of Indian Marketing on January 11th & 12th , 2018 (Certificate awarded)

7.    Paper presented on title ” Skill India initiatives: problem & challenges ahead”  at National Conference organized by AJ Institute of Management, Mangalore on April 12th, 2017 (Certificate awarded)

8.    Paper presented on title ” Targeted Internet Advertising & its impact on behavioral intention” at 2nd Annual Conference on “Emerging Issues in society, economy and governance with special reference to digital India” organized by ASEDS, BBAU, Lucknow  on December 6th & 7th, 2018 (Certificate awarded)

9.    Attended Knowledge sharing programme-workshop on “Case Preparation & Writing Skills” jointly organized by IBS Hyderabad & SRMU, Lucknow on September 29th, 2018 (Certificate awarded)

10. Attended FDP on “Research Methodology & Statistical Analysis (Using SPSS & AMOS)” Jointly organized by LMA & IILM, Lucknow on June 25th- 30th, 2018 (Certificate awarded)

11. Attended Corporate Training  on “MSME & Industry 4.0” organized by PHD Chamber of Commerce & Industry, Lucknow on April 26th, 2018 (Certificate awarded)

12. Attended 2nd Annual Conference on “Digital Outreach & Future of Marketing” organized by Department of commerce, University of Delhi & Academy of Indian Marketing on January 11th & 12th , 2018 (Certificate awarded)

13. Paper presented on title ”Consumer Attitude towards Mobile Wallets”  at National Conference on “Managing VUCA in Business” organized by School of Management Sciences, Lucknow on February 25th, 2017 (Certificate awarded) 

14. Attended Corporate Training  on “Start Up India” organized by PHD Chamber of Commerce & Industry, Lucknow on January 31st, 2017 (Certificate awarded) 

15. Paper presented on title ” Security and Risks Associated with Mobile Wallets”  at International Conference organized by AIIT, Amity University, Lucknow on January 13th, 2017 (Certificate awarded) 

16. Attended FDP on “Research Methods and Scientific Writing” organized by AIIT, AUUP, Lucknow on December  20th, 2016 (Certificate awarded) 

17. Attended National Conference on “Annual Convention on - Employment Generation- Strategies and Action Agenda” organized by Lucknow Management Association (LMA), Lucknow on November 19th, 2016 (Certificate awarded) 

18. Attended Corporate Training  on “Time and Stress Management” organized by PHD Chamber of Commerce & Industry, Lucknow on September 08th, 2016 (Certificate awarded) 

19. Attended FDP on “Changing & Evolving Expectations from a Business School Teacher” organized by Amity University, Lucknow on July 05th & 06th, 2016 (Certificate awarded) 

20. Attended Corporate Training  on “Customer Relationship Management” organized by PHD Chamber of Commerce & Industry, Lucknow on April 26th, 2016 (Certificate awarded) 

21. Attended International Conference on “Growth Drivers of Emerging Economies” organized by Amity University, Lucknow on March 17 & 18, 2016 (Certificate awarded)

22. Attended FDP on “Learn Tally. ERP 9” organized by Tally Institute of Learning, Lucknow on March 19th & 20th, 2016 (Certificate awarded) 

23. Attended Pedagogical Workshop on “Teaching, Learning and Curriculum Development” organized by College of Education and Public Service, Saint Louis University, USA, on June 5th, 2015 (Certificate awarded)

24. Paper presented on title ”Packing Green: Opportunities and challenges with reference to usage of Bio-degradable packaging” at National conference on Swachh Bharat Abhiyaan: An Emerging Business Opportunity” Organized by Institute of Management & Commerce, SRMU, Lucknow on April 18th, 2015 (Certificate awarded)

25. Attended International Conference on Youth, Gender & HIV organized by Uttar Pradesh State AIDS Control Society (UPSACS), Lucknow on August 12th  & 13th, 2014 (Certificate awarded)

26. Attended MDP on Digital Marketing organized by PHD Chamber of Commerce, Lucknow on June 26th, 2014 (Certificate awarded)

27. Attended FDP on “Writing a Research Proposal for External Funding” organized by Amity University, Lucknow on May 26th & 27th, 2015 (Certificate awarded)

28. Attended Workshop on “Teaching, Learning, and Curriculum Development” organized by College of Education and Public Service, Saint Louis University, USA on May 15th, 2015 (Certificate awarded)

29. Attended Training Programme on “Lean Management” organized by PHD Chamber of Commerce  & Industry, Lucknow on May 15th, 2015 (Certificate awarded)

30. Attended Training Programme on “Digital Marketing: Cutting Edge Skills for SMEs” organized by PHD Chamber of Commerce  & Industry, Lucknow on July 10th, 2014 (Certificate awarded)

31. Attended Training Programme on “Managing People Successfully” organized by PHD Chamber of Commerce  & Industry, Lucknow on June 12th, 2014 (Certificate awarded)

32. Attended FDP on “Guiding and Supervising Research” organized by Amity University, Lucknow on May 28th, 2014 (Certificate awarded)

33. Paper presented on title A Study of Customer Attitude Dynamics in Response to Guerrilla Marketing at International Conference on Finance and Business Management (ICFBM) organized by Society of Technical and Management Professionals (STMP) held at Jaipur, Rajasthan on February 09th-10th, 2013, ISBN 978-93-81212-33-2 (Certificate awarded)

34. Paper presented on title Green Marketing: towards Eco-friendly products in FMCG sector at 4th National conference on contemporary management research held at Apeejay School of Management, Dwarka, New Delhi on May 13th, 2011(Certificate awarded)

35. Attended FDP on Research Methodology organized by Amity Academic staff college, Amity university, Noida on May 12th  & 13th, 2010 (Certificate awarded)

36. Attended Vishleshan-case Study symposium organized by University School of Management studies, Guru Gobind Singh Indraprastha University, New Delhi on September 4th, 2009 (Certificate awarded)

37. Paper presented on title Effective brand placement in rural India- special reference to consumer electronics market  at National Seminar on Alchemy of Success: Management Practices and Beyond organized by Amity University, Noida on August  21st, 2009 (Certificate awarded)

Memberships in Academic Bodies

·         Life member of Association of the Socio-Economic Development Studies, Lucknow, India

Book Reviews

      Reviewed book titled Business to business Marketing by TATA Mc Graw Hills, Publications

      Reviewed book titled Business Marketing Concepts & Cases By Sarin by TATA Mc Graw Hills, Publications
       
      Reviewed book titled Business Marketing: Havaldar by TATA Mc Graw Hills, Publications
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