Research Papers/Articles
- “Consumer Attitude towards Security of Mobile Wallets in the City of Lucknow”, Dharmendra Pandey & Rinki Verma, INTERNATIONAL REFEREED MULTIDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH, ISSN 2320-3145, Oct, 2017
- “SKILL INDIA INITIATIVE: PROBLEMS AND CHALLENGES AHEAD”, Dharmendra Pandey and Nimish Gupta, IJMRT, June, 2017
- “Harnessing The Potential of Virtual Communities- Strategic Approach”, Dharmendra Pandey, IGI Global, ISSN 1935-2700, March, 2016
- “A Study of Customer Attitude Dynamics in Response to Guerrilla Marketing” - Dharmendra pandey and Rahul Kumar Gupta - Emerging Issues in Finance and Business Management, Bharti Publications, ISBN: 978-93-81212-33-2 – February, 2013
- “Consumer Attitude and Preferences Towards Green Marketing and Eco-friendly Products in FMCG sector in Delhi/NCR Region” - Dharmendra pandey and Anil kumar- International journal of retailing and marketing, ISBN 0976-318X – July, 2012
- “Ramdev- The Marketing Mistake” published in Management Mix- Volume 1, Issue 5, Nov, 2011
- “Mobile OS war: Defining New Rules” Published in Management Mix Dec, 2011 Issue
Conferences/Seminars/FDP/MDP/Training/Invited
Speaker
·
Paper
presented on title ” Skill India
initiatives: problem & challenges ahead” at National Conference organized by AJ
Institute of Management, Mangalore on April 12th, 2017 (Certificate
awarded)
·
Paper
presented on title ” Targeted Internet
Advertising & its impact on behavioral intention” at 2nd
Annual Conference on “Emerging Issues in society, economy and governance with
special reference to digital India” organized by ASEDS, BBAU, Lucknow on December 6th & 7th, 2018 (Certificate
awarded)
·
Attended Knowledge
sharing programme-workshop on “Case Preparation & Writing Skills”
jointly organized by IBS Hyderabad & SRMU, Lucknow on September 29th,
2018 (Certificate awarded)
·
Attended
FDP on “Research Methodology & Statistical Analysis (Using SPSS & AMOS)”
Jointly organized by LMA & IILM, Lucknow on June 25th- 30th,
2018 (Certificate awarded)
·
Attended Corporate Training on “MSME
& Industry 4.0” organized by PHD
Chamber of Commerce & Industry, Lucknow on April 26th, 2018
(Certificate awarded)
·
Attended 2nd
Annual Conference on “Digital Outreach & Future of Marketing” organized by
Department of commerce, University of Delhi & Academy of Indian Marketing
on January 11th & 12th , 2018 (Certificate
awarded)
·
Paper
presented on title ”Consumer Attitude
towards Mobile Wallets” at National
Conference on “Managing VUCA in
Business” organized by School of Management Sciences, Lucknow on February
25th, 2017 (Certificate awarded)
·
Attended Corporate Training on “Start
Up India” organized by PHD Chamber
of Commerce & Industry, Lucknow on January 31st, 2017
(Certificate awarded)
·
Paper
presented on title ” Security and Risks
Associated with Mobile Wallets” at International
Conference organized by AIIT, Amity University, Lucknow on January 13th, 2017 (Certificate
awarded)
·
Attended
FDP on “Research Methods and Scientific Writing” organized by AIIT, AUUP,
Lucknow on December 20th,
2016 (Certificate awarded)
·
Attended National
Conference on “Annual Convention on - Employment Generation- Strategies and Action
Agenda” organized by Lucknow Management Association (LMA), Lucknow
on November 19th, 2016 (Certificate awarded)
·
Attended Corporate Training on “Time
and Stress Management” organized by PHD
Chamber of Commerce & Industry, Lucknow on September 08th,
2016 (Certificate awarded)
·
Attended
FDP on “Changing & Evolving
Expectations from a Business School Teacher” organized by Amity University,
Lucknow on July 05th & 06th, 2016 (Certificate
awarded)
·
Attended Corporate Training on “Customer
Relationship Management” organized by PHD
Chamber of Commerce & Industry, Lucknow on April 26th, 2016
(Certificate awarded)
·
Attended
International Conference on “Growth
Drivers of Emerging Economies” organized by Amity University, Lucknow on
March 17 & 18, 2016 (Certificate awarded)
·
Attended
FDP on “Learn Tally. ERP 9”
organized by Tally Institute of Learning,
Lucknow on March 19th & 20th, 2016 (Certificate
awarded)
·
Attended Pedagogical Workshop on “Teaching, Learning and Curriculum
Development” organized by College of Education and Public Service, Saint Louis University, USA, on June 5th,
2015 (Certificate awarded)
·
Paper
presented on title ”Packing Green:
Opportunities and challenges with reference to usage of Bio-degradable
packaging” at National conference on Swachh Bharat Abhiyaan: An Emerging
Business Opportunity” Organized by Institute of Management & Commerce,
SRMU, Lucknow on April 18th, 2015 (Certificate
awarded)
·
Attended International
Conference on “Youth, Gender & HIV” organized by
Uttar Pradesh State AIDS Control Society (UPSACS), Lucknow on August 12th & 13th, 2014 (Certificate
awarded)
·
Attended MDP on “Digital Marketing”
organized by PHD Chamber of Commerce, Lucknow on June 26th, 2014
(Certificate awarded)
·
Attended
FDP on “Writing a Research Proposal for
External Funding” organized by Amity University, Lucknow on May 26th
& 27th, 2015 (Certificate awarded)
·
Attended
Workshop on “Teaching, Learning, and
Curriculum Development” organized by College of Education and Public
Service, Saint Louis University, USA
on May 15th, 2015 (Certificate awarded)
·
Attended
Training Programme on “Lean Management”
organized by PHD Chamber of Commerce
& Industry, Lucknow on May 15th, 2015 (Certificate
awarded)
·
Attended
Training Programme on “Digital
Marketing: Cutting Edge Skills for SMEs” organized by PHD Chamber of
Commerce & Industry, Lucknow on July
10th, 2014 (Certificate awarded)
·
Attended
Training Programme on “Managing People Successfully”
organized by PHD Chamber of Commerce
& Industry, Lucknow on June 12th, 2014 (Certificate
awarded)
·
Attended
FDP on “Guiding and Supervising
Research” organized by Amity University, Lucknow on May 28th, 2014 (Certificate
awarded)
·
Paper presented on title “A Study of Customer Attitude Dynamics in Response to
Guerrilla Marketing” at
International Conference on Finance and Business Management (ICFBM) organized
by Society of Technical and Management
Professionals (STMP) held at Jaipur, Rajasthan on February 09th-10th, 2013,
ISBN 978-93-81212-33-2 (Certificate
awarded)
·
Paper presented on title “ Green Marketing: towards Eco-friendly products in FMCG
sector”
at 4th National conference on contemporary management research held
at Apeejay School of Management, Dwarka, New Delhi on May 13th, 2011
o
(Certificate awarded)
·
Attended FDP on “Research Methodology”
organized by Amity Academic staff college, Amity university, Noida on May 12th & 13th, 2010 (Certificate
awarded)
·
Attended “Vishleshan-case
Study symposium” organized by University School of Management studies,
Guru Gobind Singh Indraprastha University, New Delhi on September 4th,
2009 (Certificate awarded)
·
Paper presented on title “Effective brand placement in rural India- special reference
to consumer electronics market” at National Seminar on “Alchemy
of Success: Management Practices and Beyond”
organized by Amity University, Noida
on August 21st, 2009 (Certificate
awarded)
Memberships in Academic
Bodies
·
Life member of “Association of the Socio-Economic Development Studies”, Lucknow, India
Book Reviews
• Reviewed
book titled “Business to business Marketing” by TATA Mc Graw Hills, Publications
• Reviewed
book titled “Business Marketing – Concepts & Cases – By Sarin” by TATA Mc Graw Hills, Publications
•
• Reviewed
book titled “Business Marketing: Havaldar” by TATA Mc Graw Hills, Publications
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